Uncovering Giorgio Armani Beauty Advertisement

Giorgio Armani Beauty Spring/ Summer 2013 

Whilst researching what advertisements my chosen brand had done in the past, I actually found it quite difficult to find details of the photographers and makeup and hair artists. Finally after coming across some beautiful pieces, I found the Armani Beauty Spring/ Summer 2013 campaigns which are all linked to the Armani makeup line and products that you can find in their collection. For this particular campaign, the colours used are very neutral and almost light in tone, natural upon application and sleek when it comes to the hair. Something that really stands out for me, are the lips of Catherine Mcneil whom models this campaign. The idea of using someone who looks picture perfect and a lot like Natalie Portman instantly attracts the public and women of all ages! Txema Yeste captured the beauty of Catherine by using head shots with a beauty lense, a lense that from what I understand, takes zoomed in perfect shots for makeup and head pictures. Something I've already noticed through my research is that the makeup is not only very clean-cut but made mysterious with the covering of hair or shadow over some of the face. Hairstylist, Shon (Hyungsun Ju) created a very subtle, tight up-do that adds a very chic, sleek and polished effect to the overall look and helps to really make the look and the model's face stand out. In regards to the makeup, of course we have the brilliant and flawless talent of Linda Castello, an international artist that I researched in my previous post 'Artist's that work with Giorgio Armani Beauty'. Castello captures Catherine's beauty perfectly, and manages to match the beauty shot with the corresponding logo on the other side of the two-page spread. There is slight shading in the face, complimented by matte finish skin and very little on the eyes, ad is natural and a lot of attention is drawn to the skin/face.

http://papuatattoo.com/beauty/giorgio-armani-beauty-spring-summer-2013-campaign/

Adolf Loos. (2013). Giorgio Armani Beauty Spring Summer 2013 Campaign. Available: http://papuatattoo.com/beauty/giorgio-armani-beauty-spring-summer-2013-campaign/. Last accessed 9th Feb 2015.