Monday, 9 February 2015

Artists that work with Giorgio Armani Beauty


Lets Talk Artists...

http://www.vogue.it/en/beauty/beauty-news/2011/11/linda-cantello
http://www.sassisamblog.com/2010/10/23/megan-fox-for-giorgio-armani-beauty/

Linda Cantello 
A large part of the reason I wanted to do this post is to discover the artists that Armani have chosen to work with, and what makes them stand out from the rest. After doing some research on my brand and their image, I looked at some of Cantello's work to see where her skills lied and how she perfected her trade in order to represent Armani beauty as a brand. Most will commonly associate Cantello with her work on Megan Fox for Giorgio Armani Eyes To Kill Ad, where she created a beautiful strong brow, golden eyes with a natural-ish pink flare to the lips. She highlighted the highest point of the model's face and this especially emphasised in the centre of the face. She is an international makeup artist that has been around so for so long, she in fact is suspicious of creating the smoky eye- something she is very profoundly known for. From my research, I can tell that her trade has led her into the high-fashion, catwalk path where she has made a name for herself and creates a mixture of both natural to sexy makeup. Something I noticed that Cantello spoke a lot about in an Interview with Vogue Online, was the idea that you can't always make a woman look beautiful, but you can make her sexy.

To make this artist's work more relevant to my brief this semester, I researched some of the work and upcoming designs they have been part of for SS15. This is the look that Linda Cantello has created on a face chart for Spring/ Summer 2015. The eyes are said to be the focal point of the whole look, with pale, translucent skin and lips. Taupe/ neutral toned brown shades and pops of silver appearing to be the most prominent use of colour. Although there essentially is a metallic pop of silver in this makeup design for SS15 Armani Womenswear, the overall look is very translucent, glowy in the right places and subtle.
http://www.the6milliondollarstory.com/beauty-look-linda-cantello-giorgio-armani-springsummer-2015/ 
Tim Quinn
Tim Quinn whom once worked alongside the infamous Pat Mcgrath, is now almost the product guru of Armani Beauty and circles the U.S, educating department stores on upcoming releases, trends related to newest products and what designs Armani Beauty artists are coming up with themselves. Whilst still being a very profound makeup artist in both the celebrity and media world, Quinn has also worked on a number of different catwalk looks alongside Castello. As a former model and now creative designer for Armani Beauty, Quinn gives the whole world in-side tips through fashion mags and notoriously hints what fab products there are in the Armani makeup range. This is a fantastic tool for not only the increase in product purchase for Armani Beauty, but also really gets makeup brand out there and associated with the right type of high-fashion places, like ELLE, Cosmo and especially Vogue. By recommending to women all over the world what products work beautifully, the audience are instantly attracted because they've seen the catwalk looks- why wouldn't they want that too?

https://www.youtube.com/watch?v=A6W-jE6FwcY

Lisa Niven. (2011). Linda Castello . Available: http://www.vogue.co.uk/beauty/2011/10/13/linda-cantello-giorgio-armani-make-up-artist. Last accessed 9th Feb 2015.

Doya Karolini. (2014). The Beauty Look by Linda Castello for Giorgio Armani Spring/ Summer 2015. Available: http://www.the6milliondollarstory.com/beauty-look-linda-cantello-giorgio-armani-springsummer-2015/. Last accessed 9th Feb 2015.

n/a. (n/a). Tim Quinn. Available: http://www.giorgioarmanibeauty-usa.com/on/demandware.store/Sites-armani_us-Site/default/Search-Show?cgid=tim-quinn&bookmark=338042. Last accessed 9th Feb 2015.

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