Catwalk Designers & SS15 Trends that suit Armani's Beauty Image

Glowing, Dewy Skin 

http://najlakaddour.com/nars-ss15-makeup-looks-from-new-york-fashion-week/

I chose to talk about this makeup trend because I honestly believe it is something that fits perfectly with my chosen brand- Giorgio Armani Beauty. From what I have researched, and when I have looked at other ads and campaigns, the makeup is very similar to this- natural, glowing and essentially- dewy. This makeup for Phillip Lim by NARS makeup artist, Francelle Daly is a perfect example of camera ready dewy skin that when photographed, really captures that dewy finish foundation and natural element to the overall look. In regards to why Daly chose this makeup, here's what she had to say backstage of the Spring/ Summer Phillip Lim Show. I think this suits my brand perfectly simply because Armani Beauty is very focused on the beautiful aspect of makeup, rather than the abstract and creative. The skin is never over-done, even in the highest-fashion ads, and models in various campaigns of there's are always looking dewy and have that glow to their skin. 

 ”My inspiration is sensuality; the way the morning lights hits you as you wake up in

your bedroom, with sensual skin beaming with rays of light. I highlighted the cheek bones, high

planes of the face and the bridge of the nose to accentuate and bring out that glow in each girl.”

Wet, Glossy Brows & Skin

http://najlakaddour.com/nars-ss15-makeup-looks-from-new-york-fashion-week/

This might seem similar to the previous catwalk trend, but is a lot more emphasised and noticeably...wet. I personally love the idea of gloss used on the lids, brows and skin. It adds an abstract but still beautiful aspect to the makeup and is different to your every-year catwalk natural dewy skin. The idea with this look is definitely "less is more" and Diane Kendal, whom was a massive hit backstage of SS15 explained this when asked what inspired her to design this wet look makeup for Thakoon SS15. The skin is of course, still with very little coverage, dewy and luminous but has that subtle hit of wetness on the eyes and through the brows. I think my chosen brand, Armani Beauty would definetly use this on their runway shows and in future ads- in fact they already have for a lot of their perfume campaigns that are linked to water or the ocean. A trend I am really loving!

”The inspiration for the collection is the artist, Paul Gauguin. Thakoon wanted the girls

to appear as if they were coming out of water, so the beauty look is all about the gloss on the

eyelid and brushed up into the brow. Less is more.”

Red/ Berry Lips 

http://www.getthegloss.com/gallery/sneak-peek-the-top-ss15-hair-and-beauty-trends#slide-5

A Makeup trend that hasn't appeared for the first time on catwalk- technically it's a classic, and if I do say so myself, Armani Beauty have done a fabulous job of shooting with red lips and creating products that make this fab trend available to the world. This berry, red lips was seen everywhere on the SS15 catwalk and I think it would be perfectly suited to my chosen brand, simply because Armani Beauty channel that glamour and more beautiful type makeup with a side dish of class- and because red is such a classic colour, this makes perfect sense! Castello whom is a leading makeup artist for Giorgio Armani Beauty said in an interview with Vogue a lot about hollywood and old school glamour that make any woman look sexy! This classic trend was seen all over the lights of Burberry and Zac Posen. Wendy Rowe was the makeup artist that created the matte Burberry red lip for SS15.

Wet, Texturised Hair 

http://insideout.topshop.com/2014/09/get-the-ss15-unique-beauty-look

This effortless, slightly wet, textured hair was extremely popular amongst the lights of Topshop Unique and Julian Mcdonald. Even this sort of texture with a middle parting is very similar to what we have seen from Armani Beauty before in ads, and I personally think is perfect in order to contrast such a beautiful makeup. Without making the hair look too girly, this style is slightly messy and just looks so effortless. I really think the idea of wet, tousled, textured hair would suit perfectly to my chosen brand and is definitely something we have seen before in Giorgio Armani beauty campaigns. Anthony Turner for L'oreal created this flawless hair for Topshop Unique and here's what he said...

"I called this look 'moody teenager who has gone to Blackpool for a weekend'

Najla Kaddour. (2014). NARS SS15 make-up looks from New York Fashion Week. Available: http://najlakaddour.com/nars-ss15-makeup-looks-from-new-york-fashion-week/. Last accessed 9th Feb 2015.

Ayesha Muttucumaru. (2014). Sneak Peek: The top SS15 hair and beauty trends. Available: http://www.getthegloss.com/gallery/sneak-peek-the-top-ss15-hair-and-beauty-trends#slide-10. Last accessed 9th Feb 2015.